Enterprise 2.0: Changing the way we work

Good video from MIT's Andrew McAfee on the topic of Enterprise 2.0. I don't think there is a template answer to how this would work for any given organization. You have to adapt your approach based on the culture of the enterprise in question. However, in my experience what is tougher is not identifying or rolling out the platform, but changing people's behavior to do meaningful work using these new tools.



I have found that people who are avid users of 2.0 tools in their personal lives are (as you would expect) early adopters of similar tools in an enterprise environment. This is partly due to familiarity, but also because these individuals are more likely to spot how work that is done in a traditional manner in an organization can be done using the E2.0 toolset in a more effective and efficient manner.

I also agree w/ Andrew that you can not force people to behave in a certain manner (well, you can ... but it may not lead to long term adoption). Instead my hypothesis is, you let the early adopters build some small success stories that they get excited about, and let them pull others via their passion. In reality, a hybrid approach of structured/top-down and organic/bottoms-up seems to offer the best chances for success. The balance will be organization dependent.

What have you tried? What worked? What didn't?