Dan Ariely @ Google/TED

I just finished reading Predictably Irrational by Dan Ariely. One more in the emerging and fascinating "behavioral economics" field. Economics aside, what fascinates me are the implications to marketing. This will be the topic at my town hall meeting tomorrow. I will be back to share what ideas popped.

Reaction: Google B2B Executive Summit

So I am headed to Mountain View tomorrow for Reaction - a Google B2B Executive Summit. It is a 1-day event on thursday July 31st with a range of speakers in the morning and 6 breakout sessions in the afternoon from which you can chose to attend two. I don't have the invitation handy - but when I do I will outline what the agenda looks like. Following the conference my boss and I will be attending a Google Advisory Board which is a much smaller set of key executives from 4-5 companies interacting w/ key Google management. This one will be particularly interesting to engage in. I am specially interested in hearing what other B2B marketers are thinking about and how they are approaching what are bound to be similar environments and challenges that we face.

Look for an update from the event or soon after.